Our Client Results / Practice Marketing
Medical Advantage Helps a Primary Care Build Patient Base from Ground Up
Results
After Medical Advantage implemented a plan to build a patient base from the ground up the primary care practice achieved the following:
Increased Website Traffic
268%
website visitors per month
Increased Page 1 Rankings
341%
for specialty and local keywords
Increased Patient Requests
400%
through website-generated patient appointment requests
Overview
This single-physician practice in Washington DC operates under a “Concierge Medicine” model in which, in addition to billing insurance, patients can pay a flat retainer fee per year in exchange for unlimited access to the provider. This newly established practice struggled with building a patient base and brand recognition.
Challenges
As a brand-new practice, this suburban provider’s largest challenge was building a patient base from scratch. The secondary challenge was establishing an online presence that was not tied to the provider’s previous workplace. Pain points included:
Lack of online presence in new practice
No SEO optimization on website
All online presence linked to previous practice
Our Solutions
A key part of this practice’s transition was to ensure everything published about the provider online was updated to reflect their new solo practice. Comprehensive and aggressive rebranding efforts led to a new brand launch to drive success.
Custom website and enhanced SEO
Google Ads implementation and maintenance
Patient generation platform with directory listings management
Medical Advantage Can Help
Medical Advantage is an innovator in healthcare. Our years of experience, data driven strategies and in person approach drive change, improve outcomes, and maximize ROI. Our team has the expertise to provide customized, actionable solutions to decrease the cost of care and improve quality for your practice.
