Read Full Episode Transcript Ep. 32 Practice Marketing Minis: Why Your Participation Matters You chose to be in healthcare to help people, are sometimes pulled away to tend to business matters. To minimize time taken away from delivering quality care to patients, many decision makers in healthcare will hire outside help to remain competitive and […]
Bill Riley
Medical Advantage’s Vice President, Sales Operations Marketing
Writes about healthcare-consulting
Ep. 31 Practice Marketing Minis: All You Need to Know About Paid Search & Paid Social
Read Full Episode Transcript Patients beginning their care journey online is a trend that shows no signs of stopping. From asking Google medical questions to seeing what providers are in the immediate vicinity, everything a patient needs to make moves toward getting the care they need is in the palm of their hand, or desktop […]
How To Write The Best Content For Your Medical Website
Have you ever come across a blog that seemed to fully answer your question? Did it even address the peripheral questions that you had not even searched for yet? Knowing how to write content for a website can be approached from more than one angle, but what we know for sure is that the best […]
What is Medical Marketing and How Does It Impact the Patient Journey?
Medical marketing is about growing revenue for the business side of your medical practice, but it has also converged with the modern patient journey. With digital commercialization, patients now select healthcare like they would any other service, leading to the term “healthcare consumers”. “What is medical marketing?” is a question to be approached from more […]
Ep. 28 Practice Marketing Minis – How The Patient Journey is Transformed By Digital Marketing
Read Full Episode Transcript Management of our daily lives seems to have converged into one handheld device where many platforms have a commercial purpose, and now we find healthcare heavily impacted by consumerism. eCommerce and brick-and-mortar retail are in a constant race for consumer loyalty by an insistence on creating a superior customer experience. As […]
7-Step Template for Promoting or Marketing Your Telehealth Services
For providers around the world, telehealth meant that care for many patients could continue during the 2020 pandemic lockdowns. Through this experience, we learned what we are able to accomplish despite isolation. While virtual visits are a common aspect of telehealth delivery, other forms of remote care are digital text communication, electronic transfer of medical […]