Connecting with patients through social media builds community, inspires trust, and maximizes your online presence. Social media for healthcare is a valuable opportunity to guide patients in making the right medical decisions for themselves while also increasing your appeal to prospective patients. You may already be using Facebook, Twitter or Instagram in your personal time, […]
The pandemic event of 2020 underscored our reliance on the internet, to say the least. To “slow the spread,” we saw an increase in patients completing registration tasks online, and attending appointments virtually via telehealth. This has made having a HIPAA compliant website more important than ever for medical practices. As digital dependence increases across the healthcare landscape, it is important to remember that cybersecurity threats are unrelenting — and so too is the need for data protection. One critically-important piece […]
TABLE OF CONTENTS What is ADA Compliance for Websites? Do Websites Have to Be ADA Compliant? ADA Website Compliance Lawsuits The Benefits of ADA-Accessible Websites for Healthcare Organizations Medical Advantage Can Make Your Website More Accessible for the Disabled and Impaired Over half of disabled Americans have internet access at home. During the shutdowns of 2020, millions of Americans, disabled […]
TABLE OF CONTENTS All Roads Lead to the Medical Website Common Issues That Hinder Medical Practice Website Performance (Plus Practical Solutions) The Roadmap for Modern Medical Website Design Success Pave the Way for Patient Acquisition with Medical Advantage By the look and feel of it, a modern medical website can be viewed as merely a digital brochure. But as healthcare […]
TABLE OF CONTENTS Practice Marketing Return on Investment Indicators Step 1 – Set your spending budget Step 2 – Set SMART goals (mix of # leads per month and brand awareness KPIs) Step 3 – Understand basic ROI calculations Step 4 – Consult with experts Step 5 – Routine Follow-Ups Include Patient Lifetime Value as […]
“Practice Marketing Essentials Series: Online Reputation Management for Doctors” Surprisingly, the most effective form of advertising – a solid online reputation management for doctors – cannot be bought. Each genuine online doctor review helps build a positive reputation, and the only thing spent is a bit of your patient’s personal time. Positive patient feedback is indeed priceless. Overwhelmingly, consumers trust online reviews from strangers above any advertising they […]
