Practice Marketing Essentials Series: SEO for Medical Practices While a practice’s website may appear inconsequential, just something you publish and then forget about, it is actually an investment you can expect to reap rewards from. Medical practices may not realize a website is an effective way to attract new patients, but you can bet their competitors do. SEO for Medical […]
Read Full Episode Transcript For providers, the modern healthcare landscape is more competitive than ever. With more choices and options for care than ever before, it’s a buyer’s market for patients – and practices need to market themselves effectively in order to increase patient acquisition, retention, and revenue. In today’s digitally-driven world, effective marketing means digital marketing. An intuitive and functional website, […]
In recent years, the Internet has changed everything about the way business is done – and the business of healthcare is no exception. At the click of a button, patients considering which practice and physician to visit have access to a wealth of information to help them decide, including online reviews. This is where online reputation management for physicians comes into play. Physicians may not even realize they […]
Websites of today are so different than ones from a decade ago — thank goodness. With old websites, you had to hunt around to do the very basics, they were very hard to use on a mobile browser, and let’s be honest – they were not pretty. Modern websites, on the other hand, are user-first, intuitive, and […]
Strategies for improving patient engagement include patient education, shared decision-making, encouraging patients to take initiative to learn and take ownership in their care, and monitoring patient activation levels. Putting together a patient engagement plan is the first step toward addressing low patient activation levels. Patient activation measurement (also referred to as PAM) is an assessment of a patient’s knowledge, skill, and the level of confidence they have in managing their […]
Adapted from iHealthSpot’s 5 Must-Haves in Design for Websites for Doctors More and more, patients have been turning to doctors’ websites as key tools for choosing their medical provider. In the past year, over half of patients consulted multiple sites before choosing a doctor. For healthcare providers, this means that it’s more important than ever […]
