Bill Riley

Bill Riley

Medical Advantage’s Vice President, Sales Operations Marketing

Writes about healthcare-consulting

Posts by Bill Riley

Medical Advantage Podcast Ep 10: Why Practice Marketing is in High Demand

  Read Full Episode Transcript The demand in the healthcare industry for practice marketing is skyrocketing. Practice marketing connects businesses and consumers to a health practice using advertising techniques to drive revenue. Medical Advantage Podcast discusses the conception of practice marketing, what practice marketing looks like today, and the three major causes for the surging […]

The Art of Practice Engagement

“Change is hard at first, messy in the middle, and gorgeous at the end.”  — Robin Sharma Healthcare transformation is happening now. Although briefly slowed and nudged to the side by the COVID pandemic, the shift by payers from the old “fee-for-service” care model to Value-Based Care (VBC) is an inevitable and relentless change in […]

Post-Pandemic Medical Practice Marketing

The last six weeks have been a blur for most medical offices. For those who were not able to quickly launch telehealth, many patients have gone to their insurance-provided telehealth service and revenue has significantly eroded, often resulting in furloughs and layoffs. Due to stay-at-home orders, patients have canceled or rescheduled visits, electing to use telehealth for […]

Involving Your Staff In Patient Engagement

At the heart of a strong patient engagement strategy are patients actively managing their healthcare. However, without direction and coaching from providers and support staff, many patients don’t know where to begin. Building A Successful Patient Engagement Strategy To build a successful patient engagement strategy – it is crucial that providers and support staff encourage […]