Have you ever come across a blog that seemed to fully answer your question? Did it even address the peripheral questions that you had not even searched for yet? Knowing how to write content for a website can be approached from more than one angle, but what we know for...
Practice Marketing
Ep. 30 Practice Marketing Series: The Formula for Being Found by Patients Online
May 19, 2022 | Podcasts, Practice Marketing
Read Full Episode Transcript Ep. 30 Practice Marketing Series: The Formula for Being Found by Patients Online That most people first approach healthcare with an online search is a symptom that the patient journey has become a digital one. A study from...
Ep. 29 Practice Marketing Minis – Maximizing Online Visibility for Your Medical Practice
May 4, 2022 | Podcasts, Practice Marketing
Read Full Episode Transcript If you were to survey your patients asking, “How did you hear about us?” it would come as no surprise if results leaned heavily toward online sources, especially Google. With mobile technology, we can find anything, any time, in one...
What is Medical Marketing and How Does It Impact the Patient Journey?
Apr 28, 2022 | Articles, Practice Marketing
Medical marketing is about growing revenue for the business side of your medical practice, but it has also converged with the modern patient journey. With digital commercialization, patients now select healthcare like they would any other service, leading to the term...
Ep. 28 Practice Marketing Minis – How The Patient Journey is Transformed By Digital Marketing
Apr 20, 2022 | Podcasts, Practice Marketing
Read Full Episode Transcript Management of our daily lives seems to have converged into one handheld device where many platforms have a commercial purpose, and now we find healthcare heavily impacted by consumerism. eCommerce and brick-and-mortar retail are in a...
Ep. 27 Practice Marketing Minis – Healthcare Marketing is an Investment Rather Than An Expense
Apr 5, 2022 | Podcasts, Practice Marketing
Read Full Episode Transcript No healthcare business plan is complete without marketing, but healthcare marketing is more than just a line-item budget – it is an investment necessary for long-term sustainability. Consistent marketing nurtures your brand, keeps your...
7-Step Template for Promoting or Marketing Your Telehealth Services
Mar 25, 2022 | Articles, Practice Marketing
For providers around the world, telehealth meant that care for many patients could continue during the 2020 pandemic lockdowns. Through this experience, we learned what we are able to accomplish despite isolation. While virtual visits are a common aspect of telehealth...
Patient Focus is the Key to the Digital Front Door
Mar 17, 2022 | Articles, Practice Marketing
Handheld devices connected to the internet at all times allows for flexibility, greater productivity, and speed of service. Though we may not realize it, these interactions with technology all start with a digital front door. During the pandemic lockdowns of 2020,...
Common Barriers to Patient Engagement & What to Do About Them
Mar 7, 2022 | Articles, Practice Marketing
Perhaps the best thing about patient engagement is that it is mutually beneficial to both the provider and the patient. Better health outcomes, increased satisfaction with the patient experience, reduction in overall costs, and an enduring provider-patient...
Ep. 24 Online Reputation Management & The Power of Positive Patient Sentiment
Feb 16, 2022 | Podcasts, Practice Marketing
Read Full Episode Transcript You have no control over what patients say about your medical practice online, but the influence of ratings and reviews is simply too powerful to ignore. With the overwhelming majority of patients using online reviews to choose one...
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