Strategies for improving patient engagement include patient education, shared decision-making, encouraging patients to take initiative to learn and take ownership in their care, and monitoring patient activation levels. Putting together a patient engagement plan is...
Practice Marketing
Why Digital Medical Marketing is a Must-Have
Jun 23, 2021 | Articles, Practice Marketing
Thanks to the digital revolution, word-of-mouth referrals and directory listings are no longer enough to bring in new patients. More and more, consumers are doing it all online, and this trend shows no sign of stopping – as COVID-19 accelerated the drive to digital....
5 Website Essentials for Medical Practices
Jun 17, 2021 | Articles, Practice Marketing
Adapted from iHealthSpot's 5 Must-Haves in Design for Websites for Doctors More and more, patients have been turning to doctors' websites as key tools for choosing their medical provider. In the past year, over half of patients consulted multiple sites before choosing...
Medical Advantage Podcast Ep 10: Why Practice Marketing is in High Demand
May 5, 2021 | Podcasts, Practice Marketing
Read Full Episode Transcript The demand in the healthcare industry for practice marketing is skyrocketing. Practice marketing connects businesses and consumers to a health practice using advertising techniques to drive revenue. Medical Advantage Podcast discusses...
The Art of Practice Engagement
Dec 22, 2020 | Articles, Practice Marketing
“Change is hard at first, messy in the middle, and gorgeous at the end.” -- Robin Sharma Healthcare transformation is happening now. Although briefly slowed and nudged to the side by the COVID pandemic, the shift by payers from the old “fee-for-service” care model to...
Post-Pandemic Medical Practice Marketing
Apr 22, 2020 | Articles, Practice Marketing
The last six weeks have been a blur for most medical offices. For those who were not able to quickly launch telehealth, many patients have gone to their insurance-provided telehealth service and revenue has significantly eroded, often resulting in furloughs and...
Involving Your Staff In Patient Engagement
Feb 19, 2020 | Articles, Practice Marketing
At the heart of a strong patient engagement strategy are patients actively managing their healthcare. However, without direction and coaching from providers and support staff, many patients don’t know where to begin. Building A Successful Patient Engagement Strategy...
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